It’s not unfair to give different customers different prices. In truth, it’s unfair to give everyone the same price. It’s unfair to you, and it’s unfair to your customers.
In the field service industry, trying to balance your prices against your competition is one of the more difficult decisions you’ll have to make. Unfortunately, the balance is always changing, and you’re constantly adjusting. To make it more difficult, you don’t just have one type of customer.
Whether you’re a plumber, electrician or HVAC technician, Property managers refuse to be treated like residential consumers, and your residential customers can’t be treated like Wal-Mart or your local County government. Everyone needs a different menu. You can’t charge your HVAC installation customers the same prices as your HVAC Service members. And if you serve a nearby city that’s not so nearby or a smaller community, you can’t reasonably expect customers in both markets to pay the same price. Maybe you have given up on some customer types because supporting their demands (and staying in business) is too challenging. Your supplier doesn’t charge all of his customers at the same price. How can you?
Micro-targeting your prices is the future. Many of your competitors may already be beating you with this strategy.
Better Price + Better Service = Better Value
Dynamic price books accessible in the field are the only way to remain competitive in today’s market. Having only one price for everyone means that you’re likely charging too much to some customers and too little to others. Either tactic may bankrupt you or at least create loads of stress and worry for you and your business.
Zip Solutions’ field service management software offers an answer. Our dynamic price book allows plumbing, electrician and HVAC businesses to consistently charge the right price to the right customer regardless of location, time or department, and our top-notch support staff can assist you in customizing your pricing to fit your field service business’s needs.
See Zip Solutions’ dynamic price book, Quickbooks integration and other great features in action for yourself. Sign up for a Demo today to discover greater profitability and peace of mind for your business.
